If you are a facebook junkie, you might have heard of a game called "Hotel City".Here, players have to create a hotel, and as they play , they make game currency. What is that currency used for? Beautifying the hotel. There is no game benefit to beautifying the hotel. It is just that people "like" to do it. A lot of money that Second Life makes is based on this "like to beautify" instinct in humans.
Have you seen the new Airtel logo and heard the new tune? It sure looks like someone was playing Hotel City there. Sure, the brand logo needed repositiong because there was a possibility of visual confusion with a new entrant - Aircel . But the tune? Why would you kill one of the best known advertising tunes in india? WHY?
This is not the first time organisations have played Hotel City. (Made expensive, but essentially cosmetic changes to their corporate presence without any known strategic, marketing or other benefit).
But in some companies, a lot of Hotel City is being played right now. Nokia about tops that list in mind. What are some other Hotel City playing companies that come to your mind?
Wednesday, 24 November 2010
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