This is the work of Mudra Group, Creative Director: Jonoo Simon and Copywriter: Akhilesh Bagri. Thankfully, we cant tell the name of the client because its literally in fine print. I think that might be deliberate. :-)The Mudra group is one of India's oldest and most respected advertising agencies. That they should approve this ad comes as nothing short of a shocker, but the employees in question deserve special mention.
This ad proves why Diversity is important. The advertisement is wrong on a lot of levels. But basically, it is wrong because it places the onus of safe driving on someone who is not driving! And absolves the driver of all responsibility for Safe Driving. I am still amazed that an ad like this was cleared for production.
My exact comment on the blog post where one first saw this ad:
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Dont talk while HE Drives?? Really? And what is HE? an invalid who cannot take that simple decision of what he needs to do for safe driving? WHo gave HIM a Driving License?
And the visual is very disturbing too. Ridiculous. Someone passed this ad? Really?
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My guess is, that one woman on the team, or a non Indian team member, would have seen the stupidity of that assumption rightaway. Work like this proves that diversity is not just a pretty concept. Its VERY necessary.
This ad is not just stupid and insensitive. It crosses that fine line into being offensive. The ad creators did not realise that its a diverse world, even if they dont have a diverse team
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